FOR IMMEDIATE RELEASE
Montes Wines and Cystic Fibrosis Foundation Partner on “Angels in Action” Fundraiser
Viña Montes and its distributors in nine states to donate 10% of proceeds from every bottle sold throughout September
LOS
ANGELES, Calif. (August 27, 2012) – This September, Viña Montes and the
Cystic Fibrosis Foundation invite wine lovers to turn a great summer
wine purchase into a charitable donation during their month-long ‘Angels
in Action’ fundraiser. Viña Montes, the world-renowned Chilean winery
helmed by winemaker Aurelio Montes, has partnered with its distributors
in nine states across the U.S. to donate 10 percent of proceeds from every bottle sold from September 1–30.
“We believe Montes has
been helped by many guardian angels since we started the winery in
1988,” says Aurelio Montes. “With ‘Angels in Action’ and our ongoing
partnership with the Cystic Fibrosis Foundation, the goal is to now be
‘angels’ for others—and to reach beyond our own donation capacity to
motivate fans of our wines to help support our efforts.”
‘Angels in Action’ is a
joint effort with Montes distributors in nine states: California,
Maryland, Washington D.C., New Jersey, Pennsylvania, Delaware,
Connecticut, Massachusetts and Florida. Viña Montes and the following
distributors will each donate 5% of their September wholesale sales, for
a total 10% donation:
- Titan Wine and Spirits
- Connecticut Distributors
- Horizon Beverage Group
- Reliable Churchill
- Washington Wholesale
- R & R Marketing
- Capital Wine & Spirits
- United Distributors
- Premier Beverage Group
Aurelio Montes hosted a ticketed tasting event in Los Angeles on June 7th to
announce “Angels in Action” and commence its fundraising efforts; all
proceeds from the event were donated to CFF. See clips from the event
and learn more about “Angels in Action” at http://youtu.be/tIVDkLUeX9E
Media queries and image requests should be directed to Michelle McCue, michelle@mccuecommunications.
About Viña Montes:
Founded in 1988, Viña
Montes is the brainchild of Aurelio Montes and Douglas Murray, both
veterans of the wine industry. Along with partners Alfredo Vidaurre and
Pedro Grand, they created Viña Montes with the goal of elevating the
quality and reputation of Chilean wines - both in Chile and around the
world. In the quarter century since, Viña Montes has played a pivotal
role in enhancing awareness, affinity, and acclaim for Chilean wines in
more than 100 countries worldwide. In essence, Viña Montes has become
the benchmark for premium Chilean wines.
About Cystic Fibrosis Foundation:
The Cystic Fibrosis
Foundation is the world's leader in the search for a cure for cystic
fibrosis and funds more CF research than any other organization. The
Foundation's pioneering and successful approach to the development of
new drugs for cystic fibrosis has been featured in some of the country's
most prestigious and influential publications.
Distributor Partners:
MEDIA CONTACT:
Michelle McCue
McCue Marketing Communications
PH: (213) 985-1011
No comments:
Post a Comment